Mike’s Hard Lemonade is for the every man, everyday. Launched in New England in 1999, Mike's Hard Lemonade quickly became a national phenomenon. The first 10 million cases were sold with no advertising. This was truly a grassroots, word of mouth success story. Today, Mike's offers several flavors of hard lemonade as well as many innovative brand extensions including frozen pouches, seasonal flavors and high ABV offerings in single serve cans.