In the last article we discussed “The Third Screen” (mobile) and how that has now taken over as the primary way most consumers get their information. In a few years, when Generation Z comes of age, this will be taken to a whole new level.
Beer marketers have done a great job with product innovation, especially in the craft beer segment. Besides the actual product, the promotions, merchandising/POS and advertising that the breweries provide help create excitement and should drive incremental purchase, which is what we all want. Their marketing departments are staffed with people...
Tom Day, President of Diageo Beer Company USA, attributes growth to consumers’ quest for great, innovative beers. Throw in authenticity and 257 years of brewing history and you have a platform for success.
