As I write this, we are one week removed from the Super Bowl and unless you are a Patriots fan, the rest of us are basking in the glow of an improbable Philadelphia Eagles victory. If you didn’t follow the story, the Eagles were riding high in November when Carson...
In the last blog I discussed Amazon and the disruption they have created in the retail space. And to quote Yogi Berra, “It’s Déjà vu all over again”. 100 year ago Sears & Roebuck changed the retail landscape. Now we are getting smaller again with retailers like Dollar General, Trader...
In the last blog we discussed “Experience” and how we can learn a great lesson from brands like Starbucks, Wegman’s, Apple and Disney. In addition to visiting the Starbucks Roastery, I also checked out the Amazon “Go” store in Seattle right outside of their...
In the last article we discussed “The Third Screen” (mobile) and how that has now taken over as the primary way most consumers get their information. In a few years, when Generation Z comes of age, this will be taken to a whole new level.
Beer marketers have done a great job with product innovation, especially in the craft beer segment. Besides the actual product, the promotions, merchandising/POS and advertising that the breweries provide help create excitement and should drive incremental purchase, which is what we all want. Their marketing departments are staffed with people...
Tom Day, President of Diageo Beer Company USA, attributes growth to consumers’ quest for great, innovative beers. Throw in authenticity and 257 years of brewing history and you have a platform for success.
