Industry Analyst Bump Williams Explains Why Now is the Time to “Rethink” Your Retail Strategies

July 12, 2017
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Rethinking Retail

“I thought I had it all figured out,” a beer distributor said to a long-time customer while carrying a case of beer to her car. “I can sell beer in all different packages – even growlers. But now other licensees sell beer and some sell wine. How do I compete?”

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