Heinken's BeerTender

Heineken's Hot New Innovation

This Father's Day, deliver a flawless at home draught experience with Heinken's BeerTender. Designed exclusively for Heineken DraughtKegs, the US launch of BeerTender by Krups builds on the success of the Heineken and Heineken Premium Light DraughtKegs. The BeerTender is designed to pour the perfect draught beer just like a pro. There is simply nothing better than a freshly poured, cold glass of premium draught beer. Heineken DraughtKegs Just in time for Father's Day gift giving, the fresh draught experience can be enjoyed at home with a Heineken DraughtKeg and the BeerTender by Krups!

Carlsberg: Part of the Game!

American interest in World Cup Soccer is real and growing fast! Fueled by David Beckham's arrival to the LA Galaxy, soccer’s popularity is about to reach a new high in June when the EURO airs on national television. Carlsberg is the main sponsor of EURO 2008, the third largest sporting event in the world after the Olympics and the Soccer World Cup. Many soccer fanatics consider this event to be more exciting than the World Cup because the European teams are generally at a more competitive level.

The finals will be played in Austria and Switzerland from June 7th through June 29th.
Carlsberg

Broadcast on ESPN, Carlsberg signage will be everywhere! Carlsberg is also making sure that bars host viewing parties during the EURO where consumers can win free Euro ’08 jerseys! Whether Germany gets their fourth win or Italy finally get their hands on the trophy they haven’t held since 1968, one thing is for sure: the victory will be celebrated with plenty of crisp cold Carlsberg!

Keystone Light: Race Dirty, Finish Smooth

Keystone Light is continuing their successful racing program this year, focusing on consumer interest in racing and their weekend attitude that draws them to the tracks. Research has shown that "cruisers" love local racing and driving. They love their cars, stock-car racing, dirttrack racing, four wheeling, offroading
Keystone Light

and everything associated with it. Keep the momentum going with Keystone Light, the only value priced brand to date that has shown growth for ten consecutive months! Keystone Light is always smooth even when you’re not.

Corona