Where are you seeing PARCH perform best right now, and what placements or menu features are helping drive sales?
PARCH performs best in premium grocery accounts, specialty beverage retailers, and on-premise locations looking to offer elevated non-alcoholic options with better ingredients.
Bars, upscale restaurants, patios, and ethnic dining concepts have seen strong success by positioning PARCH as a true premium cocktail alternative not just another NA beverage. Its bold agave-forward flavors and unique botanical profiles pair especially well with Mexican cuisine, spicy dishes, brunch menus, and social occasions where guests still want the full cocktail experience.
Accounts that give PARCH strong visibility through menu callouts, displays, and staff recommendations see the strongest repeat sales.
Are there any upcoming programs, display opportunities, or incentives tied to PARCH that we should share with accounts?
Not yet but it is something we will be planning in the next six months. We do know sampling generously is critical to opening doors, as tasting is believing with PARCH.
Who is the core PARCH consumer?
Simply put, our core consumer is someone who appreciates quality adult drinks – with or without alcohol. For folks who don’t drink alcohol, we are easily the best tasting product on the market and can become their go-to beverage. For those drinkers who appreciate a craft tequila, a boutique wine, or an IPA, PARCH is a well-made alternative that never feels or tastes like a compromise.