What’s driving the surge in 4-packs right now?
Consumers are reaching for 4-packs thanks to their perfect mix of convenience, value, and shareability, making them a go-to choice for every occasion. From backyard hangs to premium cocktail nights, this format is driving RTD growth faster than ever.
Why should retailers pay attention to MXD and Cayman Jacked in 2025?
Consumers are choosing MXD and Cayman Jacked for their bold flavors, authentic cocktail taste, and premium positioning. With strong brand recognition and proven repeat purchase rates, these RTDs are must-haves for boosting category sales.
White Claw Peach is on fire. What makes it such a standout?
White Claw Peach delivers a crisp, juicy flavor so fresh you can practically taste the fuzz off the peach. As one of the fastest-moving flavors in hard seltzer, it’s a proven traffic driver and a must-stock for maximizing RTD sales. Now available in 6-packs, 12-packs, and 19.2 oz. cans!
What’s the biggest opportunity for retailers this fall?
This fall, shoppers are reaching for trusted favorites like Mike’s Hard, White Claw, Cayman Jack, and MXD — brands that deliver bold flavor, convenience, and premium appeal. Retailers who spotlight these RTDs will capture seasonal excitement and drive higher-margin sales.