Marketing Planning: Covid-19 Impact

April 17, 2020
in
Retail Edge

What a difference a few months makes! In the last blog we were congratulating Andy Reid and the Chiefs on winning the Superbowl and looking forward to Saint Patrick’s Day. I discussed the importance of planning and said it’s a great time to start your planning process. You may have...

Worry-free Beer Shopping is Just a Phone Call Away

April 9, 2020
in
Rethinking Retail

“The big companies like Mastercard, working in concert with the banks that help process payments, have done away with mandatory signatures. All you have to do is call your credit card processing company and ask for a waiver,” explains Vik Brahm of Rosemont Beverage. “Your processing company can update your...

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