The 265-year-old stout is enjoying a renaissance as it wins with new drinkers and in new occasions throughout the year. By: Kate Bernot Michele Recupido has been behind the bar at Philadelphia’s Locust Rendezvous for 36 years, and she’s never seen Guinness Draught sell as quickly as it has in 2025. “Sales are through the…
Lagunitas IPA has been the #1 IPA draft in the U.S. for decades. Why does it continue to resonate so strongly with consumers? IPA has continued to resonate because it’s a balanced product, brewed at a reasonable ABV, and offered at a competitive price point. It checks every box for consistency, drinkability, and value —…
How strategic beer displays drive retail success. In today’s crowded retail environment, simply stocking shelves isn’t enough. A well-executed beer display can be the deciding factor between a shopper walking past – or walking out with a cart full. “On average, 70% of all customers know what they are buying before they walk in the…
Levittown’s Gleason’s Bar brings holiday cheer with a festive makeover and seasonal brews. Walk into Gleason’s Bar on Black Friday, and it feels like Christmas morning. Overnight, the neighborhood spot in Levittown flips into Gleason’s Christmas Pop-Up, a transformation packed with holiday lights, bows, movie references, and more. “It’s like when you were little and…
By embracing familiar seasonal flavors, Great Lakes creates nostalgic beers with cross-generational appeal. By: Joshua M. Bernstein Few breweries toil as tirelessly as Great Lakes Brewing to make beer that brings festive cheer. To meet massive demand for its spiced Christmas Ale, the Cleveland, Ohio, brewery begins making the honey-infused holiday beer in late July,…
Leaning into versatility with craft, premium no-, low-, and full-ABV choices engages a wider customer base than ever before. By: Courtney Iseman The busiest social season of the year is upon us, with merry makers gathering at bars and restaurants as well as in their homes. Even amid economic headwinds, the “OND” portion of the…
The U.S. beer market is facing stiff headwinds in 2025. Total category dollars are down, imports are slowing, and even the best-performing Mexican importers have lowered forecasts after reporting softer demand from their historically reliable Hispanic consumer base. Circana data shows that for the 52 weeks ending April 20, imports grew just 1.6% in dollars…
In the last blog, we continued the discussion of formulating your Brand Strategy with a discussion of your brand personality. If you are an off-premise retailer, you sell brands. If you an on-premise retailer you may sell brands and create your own. Either way, you need to understand how the brand icons you sell or…
What’s driving the surge in 4-packs right now?Consumers are reaching for 4-packs thanks to their perfect mix of convenience, value, and shareability, making them a go-to choice for every occasion. From backyard hangs to premium cocktail nights, this format is driving RTD growth faster than ever. Why should retailers pay attention to MXD and Cayman…
Red Bull is the #1 energy drink worldwide and continues to grow in the Northeast. What’s driving that momentum, and how can accounts take advantage of it?Red Bull’s dominance comes from its strong brand identity, innovative marketing, and strategic partnerships. The brand resonates with younger consumers while its diverse lineup — from Sugarfree to Editions…
