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Heady Times

Read the Fall 2026 issue

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A New Era at Goshen Beverage

Longtime employees Eric Landes and Tyler Clark bring fresh energy, deep customer relationships, and a community-first vision to a West Chester favorite. Since 1981, Goshen Beverage has been a familiar stop for beer shoppers in the West Chester community. Over the decades, the store has built its reputation not only on selection and service, but…

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Why You Should Be Selling Monaco Malt-Based Cocktails

Monaco Cocktails give retailers a premium, malt-based RTD lineup built for today’s flavor-driven, convenience-minded shoppers. Retailers do not need another reminder that beverage alcohol is changing. What they do need are brands that can turn that change into dependable sales. Monaco Cocktails give retailers a strong answer to one of the biggest shifts in the…

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Dogfish Head and Grateful Dead Keep Truckin’ On

After more than a decade of partnership, the Delaware brewery and American rock band finally have a hit befitting both iconic brands. By Jerard Fagerberg It’s a good thing Phil Lesh was a fan of the Discovery Channel. In 2010, the legendary Grateful Dead bassist was watching Brew Masters with his sons when Sam Calagione…

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Fest Is Best in Fall

By redefining Oktoberfest lagers, breweries are building dynamic seasonal sales drivers. By Joshua M. Bernstein Classic malt-forward Märzens and strong, golden festbiers have long dominated fall beer sales, but inventive American breweries are distinguishing Oktoberfest lagers through flavor variations, lighter profiles, and modern interpretations broadening consumer appeal. The German import is now a domestic sales…

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Behind the Brand: A Quick Chat with PARCH Co-Founder Ila Bryne

Where are you seeing PARCH perform best right now, and what placements or menu features are helping drive sales? PARCH performs best in premium grocery accounts, specialty beverage retailers, and on-premise locations looking to offer elevated non-alcoholic options with better ingredients. Bars, upscale restaurants, patios, and ethnic dining concepts have seen strong success by positioning…

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