- July 22, 2019
Tucked away in a corner of West Chester, just on the edge of town, sits Beermill Inc. Walk into this spacious beer distributor and you’re immediately greeted by well-trained employees, who ask if they can help you find anything. Great customer service is a key component of the culture at Beermill. Sales & Marketing Manager David Argust recognizes that in today’s beer world, shopping can be intimidating, so he works to ensure that anyone who walks in has a great experience. Heady Times sat down with Argust to learn how he approaches the day-to-day operations of Beermill Inc.
Heady Times (HT): Fill us in on your background. How did you get involved in this business?
David Argust (DA): I started working part-time at Beermill when I was in college. At the same time, I was working at a marketing agency. The owner of Beermill offered me a full-time position. And because I’m super into craft beer, as are a lot of our customers, it’s something I wanted to be a part of. I love being here, especially when it’s busy. I really enjoy interacting with our customers.
HT: You’re in charge of management and promotion of the store. What else do you handle?
DA: I handle all the day-to-day tasks. I’m in charge of ordering from all the wholesalers and I work with the sales reps on promotions. We just ran one for Coors Light and Corona, which worked out nicely. And we do really well with White Claw. I make sure that we have proper displays up and I also run all the social media. I mainly focus on Instagram and Facebook because that’s where our followers are. Working at the marketing agency gave me a ton of skills that I brought to my position here. I’m glad I got that experience because well-executed promotions really improve sales.
HT: Is staying on top of trends important?
DA: Absolutely. A ton of our customers use Untappd… it’s where consumers go to look for beer ratings. On the app, I look for beers that are above a 4 [out of 5] rating. That way, I know people will look on Untappd, as I do, and be willing to take a chance on the beer. I also visit local bars to see what they’re pouring. If we don’t have it, I’ll order it. I want people to know they can get the same thing from Beermill that they tried at a nearby bar.
HT: It seems like you’re striving to offer customers a personal experience.
DA: That’s always our top goal. If I don’t like something, I’m not going to push it on a customer. I want to inform them about quality products and gain their trust. The employees and I want to help people in every way – recommendations, sorting through the sometimes-overwhelming variety, carrying products out to their cars, etc. We want people to know we’re here to help.
HT: What does Origlio offer you?
DA: I really enjoy working with my Origlio reps, Ron & Linda. They’re great. The weekend email blasts are also awesome. Seeing the new inventory and available products is helpful to stay on top of what is coming out.
Beermillwc.com • 351 W. Chestnut Street, West Chester • 610-701-3345