In the holiday 2020 blog, we were six months into Covid and had the ability to analyze consumer behavior and make some educated guesses about what was next. We looked at it from three perspectives: Insecurity, Transition, & Recovery. Insecurity All of us experienced some level of personal & professional insecurity in the spring of…
Boomers are back & better than ever! As a Food Marketer, I know that the future belongs to the Millennials & Gen Z. However, as a Baby Boomer, I am not ready to ride off into the sunset (even if I enjoy a beverage on the beach at sunset during the summer). But much like…
Everyone has been talking about millennials for the last 10 years. And more recently as Gen Z has come of age, they are now entering the conversation since they are impacting the alcohol beverage industry. This group was born after 1997 and have been a focal point for food brands (especially fast casual chains and…
In the last blog, we discussed Millennials & Gen Z. We also had some preliminary data on how consumers reacted over the first few months of Covid. While each state handled things differently, it was a trying time for everyone. As we head into 2021, let’s take a tactical pause (to quote our military strategists)….
In the last issue we discussed segmentation and target marketing. Segmentation involves putting people into groups based on criteria that allow you to describe them. It can be characteristics like demographics (age, gender, ethnicity, income, education etc.), geographics (where they live, where they work, where they shop), psychographics (attitudes, interests, lifestyles) and/or behaviors (how do…
As we enter the Fall season and all of the hoopla that will surround this year’s Presidential election, we are continuing to adjust our lives around the changing conditions that COVID-19 has given us. It is important to pause and understand that regardless of what situation we are in, we still need to know who…
What a difference a few months makes! In the last blog we were congratulating Andy Reid and the Chiefs on winning the Superbowl and looking forward to Saint Patrick’s Day. I discussed the importance of planning and said it’s a great time to start your planning process. You may have heard the saying “If you…