Shandies and radlers are finding new relevance with a younger generation of drinkers looking for flavor, refreshment, and above all else, authenticity. By: Jerard Fagerberg In 2006, the Jacob Leinenkugel’s Brewing Co. was looking to launch a new summer seasonal to replace Berry Weiss in its brew schedule and ended up creating their most iconic…
This trailblazing light lager is hitting a half-century and shows no signs of slowing down. By: Joshua M. Bernstein Each year, breweries produce tens of thousands of beers, and most brands disappear after kegs run dry and cans are sold. Creating a lasting beer brand is difficult in a fickle marketplace. Miller Lite is a…
With their lean and ever-evolving portfolio of seltzers, RTDs, and FMBs, Mark Anthony Brands is keeping stride with consumer preferences – riding the highs and adapting to the lows. By: Jerard Fagerberg Flavor isn’t merely an aspect of a beverage… It’s not just an adjective on the label… Flavor is now an entire category. This…