Leadership in the Digital Age

April 25, 2018

In the last blog I discussed the importance of knowing your strengths and weaknesses as they relate to opportunities and threats. A big part of this process is not only knowing these things, but more importantly, being able to implement them. And this implementation always starts with leadership. This is even more important in the Digital Age where change is constant.

I have studied & taught leadership for many years. Some of the traits of successful leaders that I have identified are:

  1. Vision
  2. Robustness
  3. Risk Taker
  4. Competitiveness
  5. Boldness & Decisiveness
  6. Opportunism
  7. Grace under pressure
  8. Innovativeness

I believe all of these are still relevant and should be considered by all of us. Whether you are on premise or off, a large company or entrepreneur or a public or private company, you need leaders to run the business. Great leaders need attitude, a capacity to learn, and the ability to train, teach, mentor and motivate others.

A recent article in the Wall Street Journal identified the following 5 things that leaders in the Digital Age need to do to be successful.

Leaders need to:

  1. Make work easy
  2. Facilitate innovation
  3. Be externally focused
  4. Be energy creators
  5. Demonstrate digital leadership

I recently attended a conference where Kevin Turner, former WalMart and Microsoft executive, spoke on the topic of Leadership in the Digital Age. He discussed the Wall Street Journal article and related it to some of the leadership learnings that he is now implementing. He discussed 8 ideas for consideration:

  1. The future belongs to the fast
  2. Done is better than perfect
  3. Sometimes the job outgrows good people
  4. Real progress is made when we move from analyzing and reporting to doing
  5. If you find yourself explaining, you’re losing
  6. Energy and hunger trump experience
  7. The road to excellence is always under construction
  8. Embrace the disruption

In the next blog, I’ll dive deeper into each of these areas.

Whether you are on premise or off-premise, you need to make sure that you understand your people, your community and your consumers, and build your products, merchandising and marketing programs around them. It will positively impact your bottom line!

And remember, Marketing is a race with no finish line.

George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing which is the largest major at Saint Joseph’s University recently celebrated its 55th anniversary. George is also a partner in Beacon Marketing group which provides Marketing planning, research, and e-commerce/direct marketing communications for food and beverage companies. George can be reached at glatella@sju.edu or 610-660-2254.


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