This Month's Must-Have Hazy IPA is Next Month's Shelf Turd. Or, Why Flagship Beers Matter.

May 17, 2019
We had to do something to get your attention so we could talk about some of the beers that aren’t making headlines. Not now that is. 
Flagship beers by definition aren’t new, but that doesn’t mean they don’t deserve attention. When was the last time you drank Allagash White, Sierra Nevada Pale Ale, Yuengling Lager or Sam Adams Boston Lager? When was the last time you recommended one of these beers to a customer? 
Thought so. 
Getting reacquainted with the beers that launched the craft beer boom isn’t living in the past. You’ll still be enjoying good beer. Flagship beers – if nothing else – can be enjoyed as a respite when trying new ones. And for the latest crop of legal-age drinkers, these beers might still be uncharted territory, so for them, they are new. 
Giving these beers a second look is a great way to reconnect with craft beer’s roots and spend some time with the beers that got the breweries you love where they are today.
How about these for a trip down memory lane…
Iconic American lager famous for its rich amber color.
Rob Tod’s first and favorite brew.
The full-bodied beer that helped launch the American craft revolution.
One of the great, original IPAs.
Iconic West Coast IPA that has outlasted trends and stayed true to its roots.
Often called the “brewer’s beer”, it still gets rave reviews from beer geeks.




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