Worry-free Beer Shopping is Just a Phone Call Away

April 9, 2020
in
Rethinking Retail

“The big companies like Mastercard, working in concert with the banks that help process payments, have done away with mandatory signatures. All you have to do is call your credit card processing company and ask for a waiver,” explains Vik Brahm of Rosemont Beverage. “Your processing company can update your...

Time to Drink Your Wheaties

March 2, 2020
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Rethinking Retail
Which beer style appeals equally to men & women, can be slightly hoppy and features all the exciting flavors modern consumers crave? It’s wheat beer, the O.G. of craft beer. The second largest beer style in craft is the perfect canvas for brewers to showcase popular fruit flavors.
 
And the fruit...

Marketing Planning

March 1, 2020
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Rethinking Retail

With the Superbowl behind us (congrats to the Chiefs and Andy Reid, who’s planning finally paid off) and spring around the corner, it’s a great time to start your planning process. You may have heard the saying “If you fail to plan, you plan to fail” or maybe, “Plan your...

Online shopping is fine, but in-store shopping can be divine.

December 9, 2019
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Rethinking Retail
It’s all about the experience you create – millennials are all about the experience, but shoppers of all ages can be socially engaged. And that’s something they can’t get online.

With So Many Innovations, Cider is Having a Moment – Again.

July 22, 2019
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Rethinking Retail
If there’s one thing that’s certain in today’s beverage market, it’s that flavor is king. FMBs, sparkling seltzers – even spritzers are making a comeback. As customers clamor for all things flavor, don’t forget about the original, sessionable, full-of-flavor, sparkling beverage that helped launch the craze: hard cider.
 
Recent data...

This Month's Must-Have Hazy IPA is Next Month's Shelf Turd. Or, Why Flagship Beers Matter.

May 17, 2019
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Rethinking Retail
We had to do something to get your attention so we could talk about some of the beers that aren’t making headlines. Not now that is.

Brut – The Next IPA

March 12, 2019
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Rethinking Retail
Refreshing and easy to drink, this latest riff on craft beer’s most iconic style is, in a word – RADICAL. Brut IPAs will appeal to anyone who loves dry, white wine or even champagne. Could this be the IPA for IPA haters?

"Mmmm... Tastes Like Chicken" and Other Useless Descriptions

December 24, 2018
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Rethinking Retail
Two people walk into a store to try out some new IPAs. They know they like IPAs, but they don’t like the same ones. Along comes a sales person, who does her best to help them make their selections. She points to a few beers and says, “This one is...

Want to Maximize Fourth Quarter Holiday Sales?

October 4, 2018
in
Rethinking Retail
Understand What Customer Service Means to Women & Men, Because It’s Not the Same.
 
Even the best assortment of products isn’t a guarantee that customers will walk through your door. That’s why you’ve given so much thought to customer service. Customer service begins with the one-on-one interaction between the salesperson and...

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