About Pink Whitney:
Pink Whitney was ‘born’ on October 1, 2018, on episode 112 of Barstool’s Spittin’ Chiclets podcast on New Amsterdam Vodka’s first episode as the presenting sponsor. When the show’s hosts shared their favorite way to enjoy New Amsterdam Vodka, Ryan Whitney (one of the hosts of Spittin’ Chiclets) said his favorite drink was New Amsterdam Vodka & Pink Lemonade. The term ‘Pink Whitney’ arose completely organically from consumers as they began tagging New Amsterdam Vodka & Spittin’ Chiclets in 500+ consumer generated posts showing them making the viral pink drink at home and begging New Amsterdam to release a premixed version. So Pink Whitney was created! It has since become the largest spirits launch in the last five years, a 1MM case brand, the #1 flavored vodka and the #1 vodka 50ml. And now, they are introducing malt-based Pink Whitney!